Social Media for Business A valuable marketing tool.
Do you agree — Yes or No?
For those who say “No”, you may want to read this.
For those who may not see the value of social media for their business or think that it’s all about cute cats, puppies and quotes of the day… look at it this way. As business owners we often attend networking events: trade shows, golf tournaments, Chamber events. Why? The end goal is to raise awareness about ourselves, our business and increase sales.
If you compare Social Media to one huge trade show where you can:
- display and exchange information about your product or service to thousands (or millions) of potential targeted customers;
- engage in conversation, receive feedback about your business, your competitors and the marketplace —all while sitting in the comfort of your office or local coffee shop…
If you’re a number cruncher or want to track ROI or analyze current market trends, there are all kinds of reports and statistics available to you through Social and Google applications. When you compare the costs of traditional advertising platforms such as print media, yellow pages, radio and TV ads, trade shows to digital advertising and social media… Doesn’t social media sound like a value added marketing resource worth investing in?
The Internet has not only changed how we market and sell products today, but has also changed the way people shop and purchase items and services. This short YouTube video, The Internet Revolution by BDC, has some interesting statistics on how the internet is being utilized by consumers and how businesses can improve their online presence to attract customers and drive sales.
Although this clip is from 2014, it is still relevant today, only the percentages of online business is increasing steadily every year, and, more consumers are making those purchasing decision using mobile devices.
Some Interesting Stats from BDC
Internet Reshaping Consumer Behavior
According to BDC, “While 84% of Canadians are online, just 17% of businesses sell online… In recent years, the Internet revolution has significantly reshaped buying behaviour in Canada, opening up rich opportunities for all types of businesses. Discover the key trends and learn how to make the most of these opportunities by boosting your online performance.”
If you have ever questioned why your business needs an online presence, watch the video.